Giorgio Armani, the Italian fashion designer whose name has become one of the most prestigious brands in the fashion world. Armani was born in 1934 in the town Fiknzh Italy. He obtained starting Armani Faculty of Medicine, but he left school before the end. Then he began to study photography and pursued it until he assumed a position as a window dresser menswear department of a department store in Milan. Armani’s next role in the fashion world was menswear designer of the fashion house Nino in his film (Nino Cerutti) one of the leading fashion men’s fashion of Italy in the 60s of the 20th century. Armani position that he held from 1961 to 1971 and then left and set up independent fashion luxury men’s clothing category. Brand “Armani” first appeared in 1975.
Armani clothing collections has earned a reputation mainly for semi-formal blazers fabric a little slack. Although officially Armani’s clothes are designed for men, they were popular in women as part of their masculinity that was fashionable in the late 70s and 80s. Consequently, a category Armani to design collections luxury clothing for women. Armani’s clothes were characterized by bright color palette and soft.
In 1980, Armani established company named “Armani USA” which marketed items in industrial production which design was copied his haute couture clothes and were priced at the level of pricing more accessible to the public. In the same year was appointed Italian designer costume design successful film “American Gigolo” starring Richard Gere and local area received too shape the Italian Air Force. in 1981 was awarded the prestigious world Neiman-Marcus fashion award – for excellence in fashion and one of the award winners who were the only men’s fashion design. has won international reputation and image the prestige that goes with the name grew and grew as more and more celebrities and celebrities, began to appear with clothes design. among the famous personalities commonly occur with Armani collection items were film stars: Jodie Foster, Glenn Close and Michelle Pfeiffer.
Armani’s success and international recognition he received led him to take over the expansion of other design fields, a move typical of many luxury brands in recent decades. Armani began designing his own fabrics and textiles used by design collections, in 1982 launched a perfume in his name, he set up the amps, fashion chain prestigious branches in occupied most of the major cities in Europe and North America, launched a fashion brand more pricing cheaper named A / X Armani launched a brand called style of interior design – Armani Casa, other perfumes launched, launched a collection of glasses designed, and: a luxury watches, golf clothing, ski suits and more.
The expansion into different design fields have made “Armani” from a successful fashion brand in its field internationally arms. Developmental course last similar to other fashion brands eventually led many of them for sale of giant corporations, Armani contrast, managed to keep control of the brand in his hands and is now the owner of a corporation Armani. This success is among the main causes enormous equity of fashion designer, currently estimated amount of approximately $ 8.5 billion.